Harnessing the deep crimson hue and bold, velvety taste of dark New Zealand cherries, this 100% pure cherry juice is far more than a refreshing beverage — it’s a ritual of wellness. Each bottle is cold-filled with the natural power of melatonin, tryptophan, anthocyanins, and antioxidants, delivering a gentle, effective support for restful sleep, muscle recovery, joint relief, and cognitive function. Whether you’re looking to ease inflammation, reduce uric acid linked to gout, or simply fall asleep faster and wake up feeling brighter, this fruit elixir offers a natural, non-addictive alternative. With just 30 to 100 mL a day — sipped straight or diluted with still or sparkling water — many customers report noticeable results in just a few nights. It’s not just juice. It’s a restorative experience crafted for consistency and proven through stories of better mornings. Behind the bottle is a brand with heart and integrity. Founded by Gary Bignell, a lifelong cherry grower in New Zealand, this juice range was born out of equal parts innovation and empathy. Gary noticed that tonnes of perfectly good cherries — blemished, misshapen, or “unsellable” by supermarket standards — were being wasted. Determined to give them a second life, he created a small batch of juice in 2017. With help from his wife Steph and three children, that first batch quickly blossomed into a full-fledged wellness business. Today, the brand’s expanding Pure Juice range includes antioxidant-rich blueberry juice and other berry blends, offering daily nourishment with zero added sugar, water, preservatives, or sweeteners. It’s a product that helps people feel better while doing better for the planet — a combination that tastes as good as it sounds.
Packed with Purposeful Nutrition
The benefits of these juices go well beyond their naturally sweet taste. New Zealand cherries and blueberries are packed with vitamins C, E, B3, B5, and B6, along with essential minerals like potassium, magnesium, and iron. These nutrients work together to support cardiovascular health, strengthen the nervous system, reduce inflammation, and combat oxidative stress. But it’s the potent antioxidants — particularly anthocyanins — that give this juice its superfood status. Known for their deep red-purple pigments, anthocyanins are powerful compounds linked to reduced joint pain, better circulation, and improved sleep quality. Melatonin and tryptophan, two naturally occurring compounds found in cherries, help regulate circadian rhythms, making this juice a delicious way to wind down your evening and set yourself up for truly restorative rest. For customers seeking natural, low-GI options to support their health journey, these juices are a rare find. While most commercial fruit drinks are laden with added sugars or watered-down concentrates, this range remains uncompromising in its purity. The result is a juice that can be consumed confidently by anyone — from athletes and busy parents to older adults managing joint conditions or sleep disruptions. The blueberry juice, especially low in sugar, is ideal for daily enjoyment — a morning boost of antioxidants or a post-lunch pick-me-up. Meanwhile, the cherry juice continues to shine as a trusted natural sleep aid. Many users find that a combination of 100 mL blueberry juice during the day, paired with 50 mL of cherry juice an hour before bed, gives the most balanced benefits across energy, recovery, and rest. This isn’t just food for the body — it’s nourishment with intention.
Born from Waste, Built for Impact
What began as a solution to fruit waste is now an expanding, sustainability-first operation making a tangible difference. Since its launch in 2017, the company has diverted over 3 million kilograms of processing-grade cherries from landfill — fruit that would otherwise have gone uneaten due to cosmetic imperfections. Instead, this ‘waste’ has been turned into a wellness staple found in pantries across New Zealand and beyond. Sourced from 17 major cherry producers nationwide, the juice is processed in a purpose-built facility that now increases production by more than 50% each year, directly reducing industry waste while creating meaningful, market-ready products. At its core, this brand is about circular thinking — using what we already have to build a healthier future. Every aspect of production is guided by low-impact, environmentally conscious decisions. There’s no added sugar or artificial enhancements. Packaging is minimal, and quality is paramount. Every bottle is crafted with respect for the land, the grower, and the consumer. Even the messaging is transparent — no exaggerated health claims, just honest guidance on how best to enjoy the juice and why it works. Customers are encouraged to read their bodies, adjust their dosage as needed, and to integrate the juice as part of a sustainable, long-term wellness routine. Most importantly, the brand stands as a reminder that health doesn’t have to come at the cost of the environment. By reclaiming rejected fruit and focusing on real nutritional benefits, the company bridges the gap between personal care and planetary care. What started as one farmer’s curiosity has evolved into a movement — one that values sleep, sustainability, and small-scale goodness over mass-market compromise. It’s not just a product. It’s proof that even the overlooked can make a powerful impact — for the body, for the industry, and for the world.
To know more visit:
Instagram- https://www.instagram.com/edencherryjuice
Website- https://edenorchards.co.nz
To read more startup stories visit- https://startuptodaynewzealand.com
