The jewellery industry is experiencing a meaningful shift. As consumers grow more conscious, there is a clear move away from mass produced accessories toward pieces that feel intentional, sustainable, and personal. Handmade jewellery is increasingly valued not just for its beauty, but for the story behind it. Independent makers are redefining luxury by prioritising craftsmanship, ethics, and individuality over volume. Within this evolving space, jewellerybytash emerges as a brand grounded in authenticity, offering thoughtfully created pieces that celebrate uniqueness and human touch.
Redefining Jewellery Beyond Mass Production.
Jewellerybytash was born from a clear belief that jewellery should never feel like a uniform. In an industry saturated with repetitive designs and unsustainable practices, the brand takes a deliberate step in the opposite direction. Each piece is one of a kind, thoughtfully designed and handmade to honour individuality rather than trends.
Every creation is made by the founder herself, ensuring a deeply personal process from design to finish. Crafted in the Coromandel Peninsula of New Zealand, the jewellery invites wearers to stand out confidently. These are not pieces made to blend in, but to reflect personality, story, and self expression.
From Quiet Late Nights To A Creative Calling.
The journey of jewellerybytash began during motherhood, when jewellery making became a creative outlet during quiet nights at home. Self taught and driven purely by passion, the founder spent hours crafting rings while her baby slept nearby. What started as a late night obsession slowly transformed into something far greater.
Nearly two years later, that dedication has grown into a full time creative business. Today, jewellerybytash creates handcrafted collections, teaches jewellery workshops, and designs bespoke pieces that hold personal meaning. Each milestone reflects persistence, creativity, and a commitment to meaningful work.
Heritage Craftsmanship With Sustainable Values.
Most pieces are created using the lost wax casting method, one of the oldest techniques in jewellery making. This process allows for organic forms, intricate textures, and truly unique finishes that define the brand’s visual identity. Bright colours and tactile surfaces have become signature elements across collections.
Sustainability is woven into every step. All jewellery is made using recycled sterling silver or 9CT gold, with casting supported by a local Auckland foundry that prioritises recycled metals. Custom pieces can be created in various gold carats and colours, ensuring flexibility while remaining ethical. Designed to be worn daily, the jewellery is made to age beautifully with simple, mindful care.
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